New rules: B2B is changing – new article on Manageritalia

In today’s market, commercial excellence is defined by the ability to anticipate changes, combining technological efficiency with human sensitivity.

The Italmatch’s Group General Manager Global Business Adriano Costantini was recently interviewed by the Manageritalia magazine, in collaboration with the Commercial Excellence Lab (CEL) SDA Bocconi— the European center dedicated to commercial excellence. The focus of this interview is about the daily challenges that Italmatch faces in such a highly innovative and diversified industrial context.

“The challenge isn’t just about increasing sales; it’s about being able to detect market trends earlier and more accurately than others, down to the individual customer level. In an ever-changing world, commercial excellence is defined by the capacity to recognize not only the obvious, but also the less visible aspects” said Adriano Costantini

In an increasingly complex market, it is essential to find the balance between innovation, sustainability and cost control. At Italmatch Chemicals, this alignment is achieved through a constant commitment to innovation and a strong focus on customer needs. This is what drives the company forward and defines its vision for the future.

To read the full article, click here: New rules: B2B is changing